The Toronto Chiropractor client decide that the image needed to revamped. After closer study, I found out that the client is also a Psych-K Specialist. Psych-K Balance is a technique designed to create a balanced identification with both hemispheres of the brain. This whole-brain state is ideal for reprogramming the mind with new positive beliefs, reducing unwanted stress and helping you to access your full response potential in meeting life’s challenges. From there I recommended that we point it out in the logo to make it more of a niche business for the client.
The logo was created with the yin and yang symbol as a base where the form of male and female is represented, meaning balance of male and female energy.